For as long as you might remember men and women have strived for a better life and to be better human beings but eons ago this was not so.  At the very beginning of civilisation, ordinary people believed that they were not worthy of greatness or achievement.  It seemed only a supposed chosen few could attain the best of what life had to offer.  Amongst the mere mortals was a collection of distinctive and unique human beings, with elite talents, exceptional skills and extraordinary imaginations.  These beings would exclusively reach the pinnacle of their chosen existence, becoming prominent leaders, athletes, geniuses and gurus.  It was believed that this superior group were limited only by the power of their imagination. If they could form a mental image or concept to achieve something then they had it within themselves to succeed at it. 

Ordinary folk would call these superior beings ‘dream chasers’, as they would often spend long periods time conjuring up ideas, visualising outcomes and forming pictures of how they would excel in their chosen field.  Constantly exploring their thoughts and imaginations, they were often exhausted and sleep deprived as a result.  Despite this gift, eventually the numbers of ‘dream chasers’ began to diminish.  It seemed that, whilst their imaginations were powerful, they could only create a vision within the realms of what they already knew to be possible.  The masses not only saw a weakness but they found a belief that they too could access their imagination and whilst it might not be as powerful, it meant that the gap between ordinary mortals and ‘dream chasers’ was less than once thought. 

One particular 'dream chaser’ however believed he was different.  He believed that he did not need to be limited by imagination, by conscious thought, but instead he could unlock the potential of his unconscious mind as well.  ‘If they call us dream chasers, then why do we not chase our dreams’ he thought.  ‘Why only achieve what we can with what we have when instead we can change ourselves to achieve what we want?’ So he set about documenting his dreams, capturing every detail he could recollect.  He would write and he would create images.  He soon recognised that his dreams were different almost every day and every night, but that once in a while a dream would reoccur.  His dream was flying.  So powerful in its clarity, he would soar high above everyone else.  At first he believed that it was a metaphor for his potential greatness.  That he would achieve more than anyone else had ever achieved before him.  But one day he realised that this is what he had been looking for and that he had to make his dream a reality.  Change himself to achieve his goal. To fly.  Most people thought he was mad, but the ‘dream chaser’ did not give up.  He believed in his abilities, in is potential, in his ability to change himself so much so that one day, legend has it, the ‘dream chaser’ took flight.  

Known in legend as Allucinor, the 'dream chaser’ proves inspiration for the Reality Dreams brand.  His image adorns our clothing as a reminder that you are not limited by your imagination nor by your dreams and that if you change yourself you can achieve anything.

Don’t forget…we all dream….day and night.

View the RD Dream Chasers here.